Legal
Privacy Policy
This Privacy Policy describes how JCDS MEDIA & ADVERTISING INC ("JCDS Media", "we", "our", or "us") collects, uses, and protects personal information provided through jcdsmedia.com (the "Site"). We are committed to compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy standards.
1. Who We Are
JCDS Media is a programmatic media agency based in Waterloo, Ontario, Canada. We help brands plan, buy, and optimize digital advertising campaigns through Google Display & Video 360 (DV360), YouTube, Connected TV, and other programmatic channels.
2. Information We Collect
Information you provide directly
When you submit an inquiry through our contact form, we collect:
- Full name
- Company or organization name
- Business email address
- Website URL (optional)
- Monthly advertising budget range
- Whether you have run digital advertising before
- Whether you are currently running advertising
Information collected automatically
Our web server automatically records standard technical data when you visit the Site, including IP address, browser type and version, operating system, referring URL, pages visited, and timestamps. This information is used for security, performance monitoring, and troubleshooting and is not linked to your personal identity.
Cookies and tracking
The Site does not currently use third-party advertising pixels, behavioral tracking cookies, or analytics tracking software. Only essential session-related data required for the Site to function is processed. If we introduce analytics or tracking tools in the future, this Policy will be updated accordingly.
3. How We Use Your Information
We use the personal information you submit solely to:
- Evaluate your inquiry and determine whether our services are a good fit
- Respond to your request and communicate about potential engagements
- Maintain records of our business correspondence
We do not use your personal information for unsolicited marketing, and we do not sell, rent, or trade your personal information to any third party for commercial purposes.
4. Legal Basis and Consent
By submitting the inquiry form on this Site, you consent to the collection and use of your personal information for the purposes described in this Policy. This constitutes express consent under PIPEDA. You may withdraw consent at any time by contacting us at the address below; however, withdrawal may limit our ability to respond to your inquiry.
Commercial email communications sent in direct response to your inquiry are transactional messages and comply with Canada's Anti-Spam Legislation (CASL). Any subsequent promotional communications will only be sent if you have provided express consent.
5. Information Sharing and Disclosure
We do not disclose your personal information to third parties except in the following limited circumstances:
- Service providers: We use third-party infrastructure providers (including cloud hosting and database services) to store and process data on our behalf. These providers are contractually required to maintain the confidentiality and security of your information and may not use it for any other purpose.
- Legal obligation: We may disclose information if required to do so by law, court order, or regulatory authority.
- Business transfer: In the event of a merger, acquisition, or sale of our assets, personal information may be transferred to the successor entity subject to the same privacy commitments.
6. Data Storage and Location
Information submitted through the Site is stored in a secure cloud database. Our infrastructure providers may store data on servers located in Canada or the United States. By using the Site, you acknowledge and consent to the transfer of your personal information across borders, where it may be subject to the laws of those jurisdictions.
7. Data Retention
We retain personal information collected through the inquiry form for as long as necessary to fulfill the purposes for which it was collected, to respond to your inquiry, and to comply with our legal and record-keeping obligations. If no business relationship is established following your inquiry, we will securely delete or anonymize your information within a reasonable period, typically no longer than two (2) years from the date of collection.
8. Security
We implement appropriate physical, technical, and administrative safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include access controls, encrypted transmission (HTTPS), and restricted access to stored data. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
9. Your Rights Under PIPEDA
Subject to applicable legal exceptions, you have the right to:
- Access: Request a copy of the personal information we hold about you
- Correction: Request that we correct inaccurate or incomplete information
- Withdrawal of consent: Withdraw your consent to our use of your personal information (subject to legal or contractual restrictions)
- Complaint: File a complaint with the Office of the Privacy Commissioner of Canada (OPC) at www.priv.gc.ca if you believe your rights have been violated
To exercise any of these rights, please contact us using the information below. We will respond within 30 days of receiving a written request.
10. Children's Privacy
Our services are directed exclusively to businesses and professionals. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that personal information from a minor has been submitted, we will delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Material changes will be posted on this page with an updated effective date. We encourage you to review this Policy periodically.
12. Contact Us
For privacy-related questions, access requests, or complaints, please contact our Privacy Officer:
JCDS MEDIA & ADVERTISING INC
180 Northfield Dr. W, Unit 4
Waterloo, ON N2L 0C7
Canada